Rebrand of the Body Care and creating a cohesive Skin Care line of packaging for RedLane Spa, exclusively at Sandals® and Beaches® Resorts. The new lines were created with scents for each island in the Caribbean they were located. For each scent we created a water color graphic to evoke the essence of the island and scent. The Skin care line was treated with the water color overlaid with a gradient to differentiate between the two lines.
Print: CMYK+1PMS+Spot Foil+ Soft touch Varnish
Art Direction and Design: Joseph Baum, Alfredo Useche